In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


ASA Reinforces That Exceptions To Influencer #Ad Requirements Are Hard To Come By

This article is powered by The Rose Sheet

Executive Summary

The Advertising Standards Authority rejects brand ambassador Olivia Buckland’s argument that a May Instagram post touting W7 eyeshadows did not require a disclosure because she wasn’t acting on a specific request or contractual obligation with the company.


Related Content

UK Authority Launches Probe Into Social Influencer Disclosure Practices
ASA Refers Coco Shine For Enforcement Attention In Case Of The Missing '#ad'
FTC Leash Still Tight On Advertisers Disclosing Paid Content, Endorsements





Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts