Essential Oil Sleep Claims In Hot Water With UK Advertising Regulator
This article is powered by The Rose Sheet
Executive Summary
UK Advertising Standards Authority advised Puressentiel not to make ad claims reserved for licensed medicinal products. Puressentiel argued its products aren't medicinal, but still provided efficacy studies, which ASA declined to review.
You may also be interested in...
Nothing Cosmetic About P&G Oral-B Enamel Repair Claims, UK Review Finds
UK's advertising regulator agrees that P&G's TV ads for Oral B Gum and Enamel Repair toothpaste were misleading. P&G argued ad claims that the product could fix enamel and reverse damage were cosmetic, not medicinal, because they only suggested the product could protect gums and promote overall oral health.
Processing Removes 'Natural' Claim For UK Meal-Replacement Bar Ingredients
UK firm contends processing ingredients into edible form is common across food and nutritional products industries and many foods consumers use regularly contains ingredients that long have been processed for use. Advertising Standards Authority points out a UK Food Standards Agency guidance explained that the use of solvents or other chemicals in processing disqualifies most processed ingredients from labeling as natural.
Ad Firm Behind Bogus Weight Loss Claims Fined $2M: Health And Wellness Industry News
FTC and Maine would collect $2m under a settlement on complaint that Marketing Architects created ads for a weight loss supplement firm already targeted by FTC for false claims; Long Life Unlimited warned on claims; and UK catalog claims healing powers for meristem.