Consumer E-commerce Comfort Helps Amazon Health Product Sales Jump 50%
Executive Summary
Amazon’s nutrition and wellness sales soared 55% in 2018 to around $2.5bn and health product sales, including OTC drugs, jumped 50% to about $600m, as consumers grow more comfortable purchasing health products online, says e-commerce market research firm Edge by Ascential.
You may also be interested in...
US Supplement Industry Growth Robust, But Stronger With Regulatory Help– NBJ Founder
Businesses offering products with undisclosed drugs or labeled with violative claims and the absence of a federal regulation on lawful use of hemp ingredients in supplements are impediments to growth, says Thomas Aarts, NBJ founder currently managing director of Nutrition Business Advisors.
Amazon Adds Masks-Specialist Fast Beauty Co. To ‘Our Brands’ Portfolio
The mega-retailer has been quietly growing its selection of private-label and Amazon-exclusive brands, recently adding Fast Beauty Co., which targets affordable, fast-acting masks to consumers on the go.
Amazon's Solimo Supplements' Prices, Selection Slow Market Share Incursion
Amazon’s Solimo supplements and personal care line overall is priced higher than Walgreens' brand but lower than CVS', Jefferies Equity Research Americas found. Solimo could present a formidable threat to the supplements category, but its limited assortment so far and pricing should prevent “material market share shifts” in the near-term, Jefferies says.