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Hold the BRIC-bats: emerging markets still strong but rethink needed

This article was originally published in Scrip

Executive Summary

Don't write that epitaph for the BRIC (Brazil, Russia, India and China) major emerging markets just yet. The fundamental demand drivers in these countries are still strong, say experts, although they caution that maybe the best strategy is to accept volatility and devise "pragmatic, on-the-ground and agile" strategies to capture growth.

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