Food For What Ails Ye
This article was originally published in Start Up
Executive Summary
Medical foods, also known as nutraceuticals or functional foods, are going mainstream. They’re not just canned liquids for hospitalized, severely ill patients any more. Regulations governing medical foods are as yet lax, but FDA is considering whether to tighten the reins. Payers are also pondering the role of these products. Sophisticated understanding of consumer marketing is vital to success; people want to be treated as people, not patients.
You may also be interested in...
Super-Specialist CROs: Commercializing Pharma R&D Expertise
Outsourcing is not just for mundane pharma services anymore. Increasingly, drugmakers are contracting for specialized R&D assistance they expect to provide strategic as well as tactical advantages.
Spero Therapeutics: Remodeling Antibiotics
Like other companies investigating entirely new ways of treating bacterial infections, biotech start-up Spero is increasingly aware that novel antibiotics may need to travel new clinical and regulatory pathways to market.
RxMP Therapeutics LLC
RxMP Therapeutics LLC is working to resolve excessive diffuse bleeding that is often associated with trauma, and also with certain orthopedic and cardiovascular surgeries. The start-up believes it can successfully treat excessive diffuse bleeding with particles produced from the membranes of red blood cells that have been freeze-dried and then, literally, blown to bits.