Endius: Waiting for the Revolution in Spine

Though tiny in a field dominated by huge companies, Endius believes it can hold sway in the niche of minimally invasive spine surgery, where it claims two key advantages: a single platform that enables spine surgeons to do 80% of the things they already do without changing open surgical techniques, and clinical advantages over open. Now Endius needs partnerships to gain complementary products for its access systems as well as relationships with surgeons. These allliances may not necessarily follow the traditional model of allying with a giant company for its distribution muscle. Endius might rather forge alliances with other small companies.