In Endo, Vernalis Finds a Believer in Frova
Executive Summary
Endo Pharmaceuticals licenses US rights to Vernalis' migraine drug Frova. The specialty pharma firm feels it can differentiate Frova from significant competition in the triptan market through its specialist-focused marketing approach and by extending Frova's label to include prevention of menstrually associated migraine.
You may also be interested in...
The Shake Up At Endo Pharma
Endo Pharma CEO Dave Holveck is diversifying the company from its core pain franchise into seemingly unrelated fields. Critics argue that he's neglecting its core strengths and acquiring mediocre assets, but he says such moves are necessary to address marketplace shifts.
The Shake Up At Endo Pharma
Endo Pharma CEO Dave Holveck is diversifying the company from its core pain franchise into seemingly unrelated fields. Critics argue that he's neglecting its core strengths and acquiring mediocre assets, but he says such moves are necessary to address marketplace shifts.
European Biotech Is Specialty Pharma
Europe's investment environment has forced much of the biotech sector to morph into specialty pharma. The situation isn't likely to change fast. Executives had best adapt, rather than complain.