Neurometrix Hits a Nerve in the Diabetes Market
Executive Summary
With a point-of-care electrodiagnostic device for the diagnosis of neuropathies, NeuroMetrix has set out to change how primary care physicians provide patient care. That means it faces the challenge of achieving market coverage on the scale of a pharmaceutical sales force, while at the same time providing the kinds of training and support that go hand-in-hand with a device business. This is a tall order for a small company. Fortunately, NeuroMetrix's timing is great. Over the years, it has expanded its testing platform from the diagnosis of carpal tunnel syndrome and low back pain to the detection of diabetic neuropathy. It thus finds itself the sole purveyor of a technology that can, at the point of care, detect diabetic neuropathy even before symptoms develop, and it has come to market just at the time when Eli Lilly and others getting close to market with drugs that treat not only the symptoms of diabetic neuropathy, but influence its course. .