"Nudging" people to make better healthcare choices is an efficient way of pushing forward the self-care agenda, Tiina Likki, principal advisor at the Behavioural Insights Team told attendees to the AESGP Annual Meeting.

Fipra's Robert Madelin at the AESGP 55^th Annual Meeting explains how industry can take advantage of politically turbulent times in Europe and across the globe by winning consumer trust.

A UK marketing news special for Men’s Health Week (10-16 June), including a new edition of Men’s Health Forum’s Man MOT, a tongue in cheek “baby blocker” app and campaign from Skyn, and new supplements for men from Hair Burst and Active Iron.

CHPA’s Scott Melville, AESGP’s Jūratė Švarcaitė and the Global Self-Care Federation’s Alan Main reflect on the challenges posed by the rise of CBD to the global self-care industry.

The latest Germany, Austria and Switzerland OTC business news, including new deals from Dermapharm and Zur Rose, and a capital increase from Shop Apotheke to take advantage of the opportunity afforded by e-prescriptions.