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William Looney

Executive Editor

New York, NY
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Latest From William Looney

ESG In 2020: Not A Tick-Box Exercise But A Strategic Opportunity

The idea that public corporations have obligations that extend beyond the fiduciary responsibility to shareholders will be the dominant measure of responsible business behavior in the coming decade. Uncertainty about the extent of these commitments – commonly referenced as the environmental, social and governance (ESG) agenda – has produced equally variable responses from companies in the health care business.

Strategy Growth

Bayer US Pharmaceuticals’ Sebastian Guth: Designs On A New Decade

Bayer’s ambitious campaign to reposition itself as a global leader in two complementary fields – health and nutrition – will face its toughest test in the US, with its highly litigious approach to product liability and a tendency to target pharmaceuticals as the source of the health system’s affordability and access problems.

Outlook 2020 Leadership

Gates MRI CEO Penny Heaton Speaks …

Insights from Gates Medical Research Institute CEO Dr. Penny Heaton. 

C-Suite Speaks Market Access

Gates Foundation Plots A Fresh Metric For Market Access: Lives Saved

In Vivo visits Gates Medical Research Institute CEO Dr. Penny Heaton to review its first pipeline of drugs and vaccines to attack four of the world’s biggest killers: TB, malaria, enteric diseases and other conditions affecting maternal, newborn and child health.

C-Suite Speaks Leadership

Market Access 2020: Understanding US Payer Expectations

Big pharma is facing a difficult US competitive landscape as its traditional customers realign to build their own redoubts of size, scale and reach.

Market Access Strategy

How Proximity Creates Partnerships

Former Amgen R&D lead Sean Harper talks exclusively to In Vivo about his new role as a venture capitalist, joining veteran industry investor Beth Seidenberg as co-founder of Los Angeles-based Westlake Village BioPartners.

Business Strategies Deals
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