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Latest From L'Oreal SA

L’Oreal Third-Quarter Sales In US Stores Surge Without Slowing E-commerce Results

With US sales in stores up nearly 27% for 2021 through the third quarter, e-commerce sales “have not been slowed down,” says CEO Nicolas Hieronimus. Both channels strong as market conditions cater to in-store and online shoppers, he suggests.

Cosmetics E-Commerce

Dermatologist Survey Lacked Details, Choices To Support Neutrogena ‘#1 Recommended’ Claim

J&J failed to convince BBB National Program’s appeals panel a 2008 NAD decision supporting its “#1 dermatologist recommended” claim for Neutrogena should preclude another review. Panel says market has changed in 12 years since review of Unilever challenge and L’Oreal could make its own challenge.

Ad Complaints Cosmetics

Once Was Enough For J&J In Supporting Neutrogena ‘#1 Recommended’ Advertising

J&J Consumer appeals National Advertising Division decision, arguing a “#1 claim” for its Neutrogena personal care line challenged by L’Oréal USA is materially similar to one that NAD attorneys found it supported more than a decade ago.

Ad Complaints Commercial

After Clarisonic: Device Brand’s Founder Primes Opulus For Launch In New Beauty Tech Era

This fall, Robb Akridge’s Opulus Beauty Labs will be launching stripped-down, “peak potency” skin-care formulas in the form of Opoules that users warm and blend in an Activator appliance, providing fresh, single-dose treatments. The system bears similarities to Swiss startup Réduit’s Hairpods and applicator device, as well as L’Oreal’s AI-powered Perso, slated to debut in 2021.

Beauty Innovation
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    • L'Oreal manufactures cosmetics
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