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Smith & Nephew Dyonics Inc.

Division of Smith & Nephew PLC

Latest From Smith & Nephew Dyonics Inc.

Kyphon's Move Into the Mainstream

Though extremely successful in both clinical and financial terms, Kyphon faces a challenge: how to move from its lucrative niche more into the mainstream of spine therapy. The company's plan: to establish itself as a leader in the field of minimally-invasive spine surgery.
Medical Device Business Strategies

For One Small Device Company, A Big Company IP Strategy

Unlike many small medical device companies, Arthrocare insists it can implement an aggressive IP enforcement strategy because it has built a strong patent network around fundamentally new technology. Not only do the lawsuits stop patent infringers, they also give Arthrocare leverage it needs to initiate cross-licensing and licensing deals, gaining access to other important technologies. But inherent in this approach is a risk: uncertainty.
Medical Device Strategy

ArthroCare's Magic Wand

ArthroCare believes its new approach to tissue removal represents a quantum leap forward in arthroscopy and can be used in other clinical markets. But dogged by a perception that it didn't know what it wanted to do--it talked about new opportunities before it could act on them--ArthroCare now has to convince investors that it can deliver on its promises.
Medical Device
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