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MD Data Direct Inc.

Latest From MD Data Direct Inc.

Medsite: Fighting for Physician's Eyeballs

Medsite has built a steadily growing revenue stream and customer base, primarily through online sales of books and medical supplies. It also leverages those e-commerce offerings to provide pharmaceutical and other product companies with a means of promoting themselves to physicians by using incentives, such as discounted books or supplies. With further growth in mind, the company filed a $100 million IPO earlier this year--only to withdraw it a few months later when the bottom fell out of the e-health public markets. Facing a suddenly hostile financing environment, Medsite's management re-engineered their business plan, with the goal of accelerating the company's drive to profitability by emphasizing the higher-margin end of its business that derives income from promotional deals with product companies. A key element of this effort is an ambitious package of customizable Internet tools for physician practices that is intended to bring in lucrative sponsorship contracts from product companies. In entering this arena, Medsite will find itself up against some major players with significantly greater resources. And to fund their ambitious new initiative, Medsite will have to convince a wary investment community that, in an industry apparently headed for domination by a few billion-dollar companies, they will be one of the survivors. But Medsite's management expresses confidence that its higher-profile competition has yet to make any deep inroads into the physician market, which they argue remains quite open. The task now is to persuade investors, product companies, and physicians that they can succeed---where others have largely failed--in getting doctors to make the Internet an integral part of their practices.
Business Strategies Business Strategies

Fortress America in an Internet Age

The Internet promised to open up the marketplace, especially for smaller companies. But the necessary collaborations between B2B e-commerce companies and leading hospital groups have all but wiped out that promise. At the same time, the consolidation in the group purchasing field has made the US marketplace an increasingly insular one.
Medical Device Strategy

For Device Firms, Connecting to Physicians Via the Internet

Much of the current Internet talk in the medical device industry focuses on the broad revamping of the supply chain promised by business-to-business e-commerce companies such as, and Broadlane Inc. And certainly, as they reshape the way hospitals order and purchase products, these B2Bs will affect the way device companies sell their products. But to influence what hospitals buy, suppliers would have to connect directly with the physicians that decide what products to use in a given procedure. Now, MD Data Direct Inc. hopes to bridge that gap by, it claims, delivering "real-time medical product usage information that can be linked to e-commerce services."
Medical Device Business Strategies
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Company Information

  • Industry
  • Services
    • Information Systems, Databases
      • Clinical Information Systems
  • Therapeutic Areas
  • Alias(es)
  • Ownership
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • MD Data Direct Inc.
  • Senior Management
  • Dennis Rosenberg, VP, Marketing
  • Contact Info
  • MD Data Direct Inc.
    724 Oak Grove Ave.
    Suite 120
    Menlo Park, CA 94025