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SpecialtyMD.com

Division of Ventro Corp.
www.specialtymd.com

Latest From SpecialtyMD.com

More from the Device Innovators' Workbench

Interviews with medical device inventors/entrepreneurs Rodney Perkins, MD, and Mir Imran, discussing their successes, such as Collagen and PercuSurge, and the ones that didn't make it.
Medical Device Business Strategies

Medsite: Fighting for Physician's Eyeballs

Medsite has built a steadily growing revenue stream and customer base, primarily through online sales of books and medical supplies. It also leverages those e-commerce offerings to provide pharmaceutical and other product companies with a means of promoting themselves to physicians by using incentives, such as discounted books or supplies. With further growth in mind, the company filed a $100 million IPO earlier this year--only to withdraw it a few months later when the bottom fell out of the e-health public markets. Facing a suddenly hostile financing environment, Medsite's management re-engineered their business plan, with the goal of accelerating the company's drive to profitability by emphasizing the higher-margin end of its business that derives income from promotional deals with product companies. A key element of this effort is an ambitious package of customizable Internet tools for physician practices that is intended to bring in lucrative sponsorship contracts from product companies. In entering this arena, Medsite will find itself up against some major players with significantly greater resources. And to fund their ambitious new initiative, Medsite will have to convince a wary investment community that, in an industry apparently headed for domination by a few billion-dollar companies, they will be one of the survivors. But Medsite's management expresses confidence that its higher-profile competition has yet to make any deep inroads into the physician market, which they argue remains quite open. The task now is to persuade investors, product companies, and physicians that they can succeed---where others have largely failed--in getting doctors to make the Internet an integral part of their practices.
Business Strategies Business Strategies

Fortress America in an Internet Age

The Internet promised to open up the marketplace, especially for smaller companies. But the necessary collaborations between B2B e-commerce companies and leading hospital groups have all but wiped out that promise. At the same time, the consolidation in the group purchasing field has made the US marketplace an increasingly insular one.
Medical Device Strategy

The New Internet Supply Chain: Issues for Device and Supply Companies

B2B e-commerce players promised early on to help smaller product companies level the playing field in competing against the entrenched interests of big suppliers and GPOs. But large suppliers with established relationships with GPOs and national distributors are likely to push B2Bs away from creating a more open market.
Medical Device Strategy
See All

Company Information

  • Industry
  • Digital Health
  • Therapeutic Areas
  • Alias(es)
  • Ownership
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • Ventro Corp.
  • Senior Management
  • Contact Info
  • SpecialtyMD.com
    1500 Plymouth St.
    Mountain View, CA 94043
    USA
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