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Sirius Laboratories Inc.

Division of Sun Pharmaceutical Industries Ltd.

Latest From Sirius Laboratories Inc.

Novel Marketing Models for Mid-Sized Companies: Co-operating to Compete

Mid-sized European companies attempting to compete with Big Pharma's increasingly dominant sales forces in the European primary care arena might consider following Altana Pharma and Solvay Healthcare's lead. A novel cross-promotional agreement comprising a detail-time swap in the UK in theory allows each company to boost its share of voice in its target indication-at practically no extra cost.
BioPharmaceutical Europe
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Company Information

  • Industry
  • Biotechnology
  • Pharmaceuticals
  • Therapeutic Areas
  • Dermatology
  • Alias(es)
  • Ownership
  • Private
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • Sun Pharmaceutical Industries Ltd.
  • Senior Management
  • Frank R Pollard, Pres. & CEO
    Ron Bruns, VP, Sales & Mktg.
    Jeffrey B Kaplan, VP, Fin.
  • Contact Info
  • Sirius Laboratories Inc.
    Phone: (847) 968-2424
    100 Fairway Dr.
    Ste. 130
    Vernon Hills, IL 60061