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Roche Consumer Health

Division of Bayer AG
www.roche.com

Latest From Roche Consumer Health

The Anti-Global, Specialist Strategy: Why Bayer's Choice Might Be Right for Other Pharmas

Bayer's retreat from the global, primary-care stage into the mid-sized, regionally-focused specialist player arena was forced upon it by its own particular set of challenges. But other drug firms facing similar issues should take note: globalism may not be the best way forward in today's environment.
BioPharmaceutical Strategy
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Company Information

  • Industry
  • Pharmaceuticals
    • OTC, Consumer
  • Therapeutic Areas
  • Non-Specific
  • Alias(es)
  • Ownership
  • Private
  • Headquarters
  • Worldwide
    • Europe
      • Western Europe
        • Switzerland
  • Parent & Subsidiaries
  • Bayer AG
  • Senior Management
  • Contact Info
  • Roche Consumer Health
    Phone: (41)
    Wurmisweg
    Kaiseraugst, CH-4303
    Switzerland
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