Trade group Cosmetics Europe launched an education and advocacy campaign in 2018 to address industry’s shrinking preservative palette, which many believe has reached “crisis proportions." Stateside, 2018 saw growing movement in the development and use of alternative preservative systems, while Cosmetic Ingredient Review activity accelerated around conventional go-tos.

The Los Angeles-based natural product trailblazer says it will be positioned to use 100% bio-based claims – and USDA’s corresponding certification logo – thanks to its new plant-based preservative system. The innovation should serve as a signal to the wider industry and FDA that 100% plant-based skin-care products are possible, the company’s founder suggests.