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Endacea, Inc.

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'EWG Verified' Personal-Care Safety Seal Builds On 'Skin Deep' Platform

Aimed at helping "overwhelmed" shoppers easily find personal-care products, the Environmental Working Group introduces its own safety standard and associated seal. The group hopes the EWG Verified program will incentivize cosmetics manufacturers to develop products that score well on its "Skin Deep" hazard scale and other criteria in the absence of robust federal regulations.

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FTC Nitpicking? Agency Suit Targets Natural Lice-Treatment Claims

CedarCide Industries lacks supporting scientific data for claims associated with its BEST Yet! head-lice treatments, which kill lice “instantly” with cedar oil without posing risks to the user, according to the company.

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