Gamma Labs launches six of eight line extensions for brand it calls “The Official Energy Drink of Esports” through GNC. PepsiCo’s Gatorade plans to make Fast Twitch drink available in February, with early distribution to NFL players.

NAD concludes using “Only Sports Drink” above descriptions of BodyArmor drinks in less prominent text misleadingly implies the products alone have no artificial sweeteners, flavors or dyes or have “potassium packed electrolytes.” Industry self-regulation group rejects Gatorade challenges that BodyArmor social media videos made false and misleading comparisons between the sports drink lines.

PepsiCo will acquire Rockstar Energy brand comprising 30 varieties for 3.85bn. The purchase expands PepsiCo's energy segment footprint with existing brands including Mountain Dew, while also freeing it up for more distribution pacts in the sector.

Coca-Cola plans to launch four-product energy drink line in the US in January. Drinks will taste like Coke Classic and feature two zero-calorie options to attract new consumers willing to try energy drinks but fear high-calorie drinks with unfamiliar ingredients.