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Takeda, Lilly co-promote Takeda's oral diabetes product in US
27 Mar 2006
Executive Summary
In a deal aimed at getting its orally-delivered diabetes product to the US market, Takeda Chemicals will co-promote its pioglitazone in the US with Eli Lilly. Lilly will promote the drug in the US for 7 years from launch, after which Takeda will take over all promotional duties, paying Lilly a declining royalty on sales.
Deal Industry
- Pharmaceuticals
Deal Status
- Final
Deal Type
-
Alliance
- Co-Promotion
- Marketing (Licensing)
- Product or Technology Swap
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