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Lion buys rights to BMS's OTC analgesics for Y30.4bn

Executive Summary

Japanese consumer care firm Lion has paid Y30.4bn ($250mm) to acquire rights to Bristol-Myers Squibb's Bufferin and Excedrin nonprescription pain relievers in Japan, Korea, Thailand, Malaysia, Indonesia, Hong Kong, Macau, Singapore, Brunei, Cambodia, Vietnam, India, Bangladesh, Pakistan, Sri Lanka, Australia, New Zealand, and Fiji.
Deal Industry
  • Pharmaceuticals
  • Pharmaceuticals
    • OTC, Consumer
Deal Status
  • Final
Deal Type
  • Alliance
    • Marketing (Licensing)

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