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Reckitt gets exclusive rights to seven BMS OTC products in Latin America

Executive Summary

For the next three years, consumer and personal care company Reckitt Benckiser Group PLC will exclusively market seven of Bristol-Myers Squibb Co.’s OTC products in Latin America. Together this portfolio achieved $102mm in 2012 net revenue.
Deal Industry
  • Pharmaceuticals
    • OTC, Consumer
Deal Status
  • Final
Deal Type
  • Alliance
    • Reverse Licensing
    • Marketing-Licensing

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