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Strategy At Novartis: Culture Change As The 'How' Behind The 'What'

If strategic planning is a necessary hedge against the drawn-out, asset-draining product cycles of today’s big pharma enterprise, then what is the secret of doing it well? In Vivo looks for answers in a conversation with Novartis strategy lead Stephen Moran.

C-Suite Speaks Leadership Strategy

Market Access Knowhow Keeps Strategic Medtechs Ahead Of The Game

European markets are notoriously complex for medtech companies that are just setting out their market access strategies. But the fragmented reimbursement scenario should not deter companies, large and small, from putting time into a solid strategy, and allocating the correct budget and resources.

Market Access Medical Device Europe

Rebate Reform: Big Changes Are Looming For The US Drug Market

Changing US drug rebating policy is like throwing an activated grenade into the middle of the American drug distribution system. Yet, increasingly it seems the US drug market is poised for a big shake up when it comes to the way pharmaceuticals manufacturers price their drugs, negotiate market access with payers, and pay back-end discounts to offset the cost of their products. 

United States Market Access Pricing Strategies

One Rare Disease Drug’s Access Journey Across The Globe

Infographic: Vertex, the first company to produce a drug to treat the underlying cause of cystic fibrosis, has fought for fair (and high) prices for its medicines to reflect their value as treatments for the cause of a genetic disease. The company has sought innovative reimbursement agreements for its CF products in various countries.

Rare Diseases Innovation Reimbursement
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Tech Advances Trigger Transformation For Pharma

As the costs of bringing drugs to market continue to rise and pricing pressure bites, pharma is looking for new ways to create value and drive efficiencies, including partnering with tech giants and agile start-ups to create technology solutions that lead to improved and diversified revenue streams.

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Case Study: Broad Thinking Yields Big Results

There are numerous details when considering product packaging that require both creative thinking and feature prioritization. Rather than developing a standard solution for the current need, it’s imperative to think broadly and design options that are cost-effective, simplify operations and save time and/or resources.

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Aptar's Focus On Digital Connectivity Presents New Drug Delivery Opportunities

Digital connectivity is the future of drug delivery, according to Aptar Pharma, which recently deepened its partnering commitment with digital therapeutics software developer Propeller Health. But it stresses that value is the key, and not connectivity for its own sake.

Growth Respiratory

‘Going Digital’ Is Changing Pharma’s Processes, People And Culture

Digital must become a core capability for pharma if it is to remain competitive. New technologies bring faster innovation cycles, but demand new kinds of expertise and partnerships that threaten traditional hierarchies and mindsets. The rewards, for pharma, are most likely to come from improved efficiency and stronger relationships with stakeholders, rather than from digital end-products.

Digital Health Artificial Intelligence

Vericel: Rebooting A Failing Business With Unloved Assets

Following the acquisition of cell therapy assets from Sanofi, which Sanofi had secured in its purchase of Genzyme, Aastrom Biosciences changed its name to Vericel, doubled down in cell therapy and relocated to Massachusetts. Since then it has seen its revenues grow 12% per year from just under $43 million in 2013 to just under $64 million in 2017. The target for 2020: drive revenues north of $100 million.

Business Strategies Growth

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Latest From Innovation

Pharma’s Digital Directive: Not If, But How

Data science and data analytics offer operational advantages throughout large organizations. And the pharma should approach digital technology pragmatically, first applying the tools to what it already does.

Digital Health Innovation

Aetion: Sealing The Deal With Payers On Real-World Research

As biopharma’s embrace of real-world evidence (RWE) gathers speed, In Vivo looks at one company that is using a mix of prestigious academic, government and non-profit partners to build a credible foundation for acceptance of this research tool in the wider commercial space. 

Innovation Strategy

A Chance To Own The Venous Space: BTG Acquires Novate

Complications with inferior vena cava (IVC) filters and subsequent patient-injury lawsuits have made this a tricky space for medical technology innovators, but BTG has not been deterred. The UK company has entered the fray with a technology developed by Novate Medical, and as a bioconvertible product BTG believes it has key advantages compared with other offerings. 

Innovation Surgical Procedures

Leadership Explore this Topic

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Latest From Leadership

Room At The Top? The Case For A Chief Value Officer

As pharmaceutical pricing and market access functions face increasing scrutiny from stakeholders, it is time for C-suite leaders to focus more on value creation, communication, and governance in order to articulate the value of not only of their therapies but also industry contribution at-large.

Leadership Strategy

Execs On the Move, Oct 2018

An interactive look at recent executive-level company changes and promotions in the biopharma, medical device and diagnostics industries.

Appointments Leadership

VistaGen Stocks Neuropsychiatry Pipeline And Takes Aim At Depression Market

Shawn Singh, CEO of VistaGen, a growing Silicon Valley-based biotech focused on psychiatry and neurological drug development, outlines the company’s strategy for getting to market in the US and expanding its pipeline into new areas.

Leadership Research and Development Strategies

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US Drug Pricing Reforms Testing Limits Of Executive Action

Congressional inaction on drug pricing legislation has meant the Trump Administration is pursuing a menu of regulatory approaches. For the most part, that means slower and incremental change.

 

United States Pricing Strategies

The Oncology Burden Of Proof: Learning From The PD-1 Market

As more and more immuno-oncology products reach the market, the sustainability challenge persists: biopharmaceutical companies are seeking fair reimbursement deals that recognize their innovations, and struggling health care systems worldwide are pushing the burden of proof back onto the shoulders of drug developers.

Market Access ImmunoOncology

Brexit No Certain Thing For European Medtech Groups Desperate To Plan Futures

Medtech stakeholders were reminded at the UK's largest regulatory forum that, for business in general, and medical technology manufacturers in particular, those willing to make the best of Brexit are still having to work in the dark. The lack of useful government outreach is frustrating most efforts to secure business continuity. And that is without factoring in the huge regulatory changes that the EU's twin medical device regulations – the MDR and IVDR – will bring.

Brexit Market Access

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Latest From Market Intelligence

Few Signs Of An IPO Slowdown Despite US Biotech Stock Slump

Biotech stock valuations wavered in October with the average IPO return in the US nearing negative territory, but observers say there is still a healthy market for new biopharma offerings in 2018 and into next year.

Market Intelligence Financing

Biopharma Quarterly Dealmaking Statistics, Q3 2018

Biopharma financing reached $14.6 billion in the third quarter, a 15% increase over Q2, while merger and acquisitions, at $7.7 billion (the lowest quarter of the year so far), showed a sharp decline. Alliance value reached $20.3 billion, far exceeding the $13.8 billion from Q2.

BioPharmaceutical Deals

Deals In Depth: September 2018

In a $663 million alliance, Takeda and Molecular Templates will co-develop CD38-targeted engineered toxin bodies for multiple sclerosis and other diseases.  Medtronic paid $1.3 billion to buy the rest of Israeli device maker Mazor Robotics. Biopharma financing was up from the previous month, thanks to a strong showing of FOPOs.

Deals Market Intelligence
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