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European HTAs And Payers On How To Tackle The Evidence Problem

European payers and health technology appraisal organizations have warned that their decision making is being increasingly hampered by evidence gaps. Some solutions may lie in the better use of existing mechanisms, such as scientific advice and managed entry agreements, while others could be introduced through the overhaul of the EU pharmaceutical legislation.

Europe Approvals

It’s Time To Re-Think How Pharma Engages With HCPs

Pharma's commercial workforce is engaging with its customers in a myriad of new ways, all of them fueled by digital. These efforts must be co-ordinated, and embrace news ways of working if they are to succeed.

Business Strategies Growth

‘One Nation, One Cluster’: The Unique Swiss Biotech Industry

Offering a challenging but blossoming free market model, strong academic institutions and an excellent track record in patents, the Swiss Biotech industry is one to watch. 

Business Strategies Switzerland

The China Honeymoon Is Over: Global Medtech Must Think Decisively

China is transitioning to an economy driven by innovation and technology, with differential effects on foreign medtechs depending on their place in the value chain and type of innovation. China commentators have been updating the market.

China Market Access

Strategies To Encourage Universal Access To Gene Therapies

Inaccessible price points, development risk, and a lack of diversity in gene therapy R&D all feed into the imperfect state in which the industry's newest form of innovation exists. New approaches are needed if the patient populations that need these medicines the most can benefit.

Gene Therapy Market Access

Lilly's Bridge Builder, From Indiana To South Africa

Rising Leader Christopher Jon Stokes of Eli Lilly explains how some early life lessons in the restorative powers of community has guided a distinctive career path marked by engaging widely, understanding intuitively and listening actively, all in the pursuit of forging productive human connections that strive to “meet the moment” for patients.

Rising Leaders Commercial

How War In Ukraine Is Shifting Central Asia’s Pharma Map

Russia and Ukraine had been key players in the pharma markets of Central Asian and surrounding countries before the launch of the Russian invasion into its neighbor on 24 February. Because of this, both countries are poised to give ground in this growing regional market.

Supply Chain Market Access

Ukraine War Puts The Pharmaceutical Industry To The Test

Pharmaceutical leaders are responding to the many and varied challenges arising from the war in Ukraine.

Market Access Research & Development

Generics Industry Braces For New Wave Of Price Pressure

With pricing pressures already creeping up in recent years, 2022 is set to see the generics industry caught in the middle as prices are further squeezed while costs continue to rise. As major players prepare to announce their first-quarter financial results, In Vivo looks at views from industry leaders on how these pressures are affecting their businesses, and how they can be expected to play out.

Europe US States

Compassionate Use Programs In APAC: China Breaks The Ice

Compassionate use programs (CUP) are a developing field in Asian countries. In the majority of Asian states, the CU applies to Named-Patients Program (NPP). In the most countries, understanding of CUP for unapproved drugs is poor among the public, and even for professional communities. 

Market Access Asia Pacific

Transforming Patient Engagement At Novartis

Rising Leader Yolanda Tibbe, Novartis’s head of new commercial partnerships in Germany, talks about transformation at the Swiss big pharma and how to put ‘patients as customers’ thinking into action. 

Rising Leaders Business Strategies

Using Digital Tools To Unpick The Adherence Problem

An ambitious five-year public-private partnership plans to tackle non-adherence to medicines by giving patients EU-wide access to regulator-approved digital drug information. One year in, progress has been made in creating an app that could do just this.

Real-World Evidence Digital Health
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