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The quality of clinical trials and data analysis have come a long way in the past 10 years – and even in the past three, says Christian Hebenstreit of Medidata, the cloud-based platform that supports pharma and medtech companies through clinical studies ahead of their commercial uptake. The buzzwords of the fairly recent past are now being applied as real tools in the clinical trials arena, and look set to transform the sector.
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Wellness-focused platforms of care linked to the development of fitness and nutrition solutions have already emerged, and we are beginning to see the emergence of platforms to manage chronic diseases such as diabetes and asthma. Outside these indications, there has been a proliferation of interesting, but confusing technologies that don’t integrate seamlessly with each other. When platforms start to achieve the scale needed to transform health delivery, we’ll see a significant shift in value generation.
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A plethora of clinical studies are showing that new types of data, often captured in the EHR, can help improve the correlation between treatments and outcomes and favorably affect patient care as well as enhance drug development.
The health products industry, methods of care delivery and even the public's expectations for improved tools to prevent, monitor and treat disease have transformed dramatically in the past five years. The changes anticipated over a similar period ahead are potentially even more marked, with business continuity impacts for medtech and pharma concerns, according to Deloitte LLP experts who were on the circuit at health care industry events in Germany and the UK this spring.
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