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The Statin Market Gets Two New Players

Executive Summary

The market for statins, cholesterol-lowering drugs, just got more crowded as Bayer announced a co-promotion with SmithKline, which in turn followed the blockbuster deal for {lipitor} between Pfizer and Warner-Lambert. But some analysts already see a segmentation coming, with Bayer/SB going head-to-head against Bristol-Myer Squibb's {Pravachol}, while {Lipitor} competes against Merck's {Zocor}.


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