Digital Mammography Comes of Age
Digital mammography is about to become available, but will payers pay more for a technology which isn't yet proven to improve patient outcomes?
You may also be interested in...
Hologic is garnering more attention these days than it might have in the past because it's just come off an "annus mirabilis." In 2006, Hologic made three vertical acquisitions in the area of breast cancer detection, and it reported stellar financial results. The company is now a market leader in osteoporosis assessment and has an approxmately 50% share of the conventional mammography customer base as well as an early lead in digital mammgoraphy, which is remarkable considering that it is a mid-sized company competing in capital equipment markets against the likes of GE and Siemens.
Unique Device Identification (UDI) is key to better transparency and traceability in the EU. But UDI is new to medtech manufacturers and complex. The commission has published some helpful pointers.
Pricing set somewhere down the middle as Moderna reaches deal with US government on initial supplies of its mRNA coronavirus vaccine.