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CV Therapeutics Lets Innovex Do the Legwork--and Pay for Some of It, Too

Executive Summary

Contract Sales Organizations have moved past their rent-a-rep past and are now trying to market themselves as full service marketing outsourcers which provide alternatives to co-marketing and outlicensing.. Innovex's recent deal with CV therapeutics, is a case-in-point and may provide a model for biotechs--and even some pharmaceutical companies--to follow in launching products on their own without incurring huge fixed costs.


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