Schwarz Builds its Business in the Public Eye
Executive Summary
Schwarz Pharma is a publicly-held mid-sized pharmaceutical company in Germany with a business model that emphasizes its marketing and sales strengths in Germany. It does little R&D of its own, preferring to license in products from outside. To compete against others seeking to license in products, it offers its strengths in the German market. Its recent deal with Novartis AG to co-market the hypertension drug valsartan is an example of this strategy.