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Medical Device Europe Regulation

For Some Device Companies, Europe Suddenly Seems Less Inviting

Executive Summary

Some device executives have begun to argue that the "Europe first" strategy, whereby device companies being their marketing efforts in Europe, may not be all it's cracked up to be. Adoption ramps up quickly, say some, but only among a handful of leading, innovative clinicians--and then hits a wall, thanks to conservative clinical cultures in many countries.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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