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BioPharmaceutical Medical Device Business Strategies

Dressed Up Diagnostics?

Executive Summary

Nanogen's positioning of its in-development molecular biology workstation as a genomics tool as well as an IVD instrument helped it raise $82.5 million in a FOPO--an extraordinary amount for a company long-considered a diagnostics instrument maker. In that way, it 'caught the wave' of the excitement over genomics that hit the stock market in early 2000.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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