Surgical device companies have long suffered from a general resistance to new technology on the part of their core customers. But as the experience of robotics companies suggests, new advances in computer-assisted technology and biomaterials are challenging the traditional surgical product development model.
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Robotic technology in orthopedics has been around for years, but with less than striking success. Now Praxim, a French surgical navigation technology company, believes it has solved the technical problems and has an "intelligent instrument" system that surgeons will be eager to adopt. Praxim argues that as OR technology advances, linking imaging, navigation, and computer-assisted intelligent instrumentation, robotic systems will represent not an adjunct technology play, but rather the centerpiece of an orthopedics offering.
Tired of fighting each other in court, the two leading robotics companies have decided to render their IP differences moot through a merger.
Medical device manufacturers are operating in what may be the industry’s most challenging business and regulatory environment in recent history, attorneys Bill McConagha and Pamela Amaechi argue in this guest article.