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Krauth Medical: Finding a Way in the New German Market

Executive Summary

A quicker regulatory process and strong clinical science for years have made Europe an early launching pad for many US medical device start-ups, and Krauth Medical, Germany's leading distributor, a natural partner. For Krauth itself, continued cost pressures on the German health care system necessitated the need for a strategic overhaul a couple of years ago. The company has shed some long-standing businesses and gotten into some new areas, including spine and aesthetic surgery.

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