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In Brief: Johnson Products minoxidil

This article was originally published in The Tan Sheet

Executive Summary

Johnson Products minoxidil: Ivax division is introducing a 2% minoxidil OTC baldness treatment targeting African-American men. Supplied by Alpharma, the product will feature only the name "minoxidil" on the packaging along with the indication "hair regrowth treatment." Other labeling remains consistent with branded and generic minoxidil products. The suggested retail price is $14.99 for 2 oz. (about a one-month supply), half the price of Pharmacia & Upjohn's Rogaine at about $29.95. The firm does not plan to run consumer advertising at this time...





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