Quanterra
This article was originally published in The Tan Sheet
Executive Summary
Warner-Lambert herbal supplement line now available on the firm's "I Finally Found It!" Web site (https://shop.warner-lambert.com). The site, launched in November, offers a wide range of the company's products, including Listermint mouthwash and Schick razors, at comparable prices to those found in stores. The firm has budgeted $35 mil. to support Quanterra in its first year. The line began shipping to stores Sept. 21; ads broke in November ("The Tan Sheet" Sept. 14, 1998, p. 3)You may also be interested in...
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