Bayer Heart Healthy Packs
This article was originally published in The Tan Sheet
Executive Summary
Bayer Consumer Care Heart Healthy Program will supply 1,700 Premier hospital pharmacies with discharge packs containing a starter sample of 81 mg enteric-coated Bayer Aspirin, a $1 coupon for the product and a daily reminder cap for the pills. The packs are to be distributed to coronary patients on daily aspirin therapy. Included in the packs is an educational brochure on heart attack that Bayer developed with the American Heart Association. Premier's major facilities are in Charlotte, N.C., Chicago, Ill., San Diego, Calif. and Washington, D.C