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Banana Boat Ultra Mist

This article was originally published in The Tan Sheet

Executive Summary

A line of aerosol spray sunscreens "with an innovative delivery system [using] continuous-spray technology" are expected to reach store shelves in the first quarter of 2006, Playtex President and CEO Neil DeFeo announces during third-quarter earnings call Oct. 27. Offerings within the line will include kids and sports-related sun protection, ultra sunblock and dark tanning lotion. The technology is similar to Schering-Plough's Coppertone Continuous Spray, which launched in early 2005. Playtex also will unveil a Banana Boat tear-free line, which will include Baby SPF 50, Kids SPF 50 and Kids SPF 30...

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