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Marketing in Brief: Princess Marcella Borghese

This article was originally published in The Rose Sheet

Executive Summary

Princess Marcella Borghese: Profumo di Montecatini Natural Spa Perfume is a "transparent, watery, floral accord" to be worn as an all-over body spray, the Halston Borghese division says. With "soothing aromatherapeutic benefits," Natural Spa includes freesia and elemni to "lend peaceful, relaxing properties" and "cedarwood to harmonize, calm and soothe," according to the company. The fragrance also combines magnolia and muguet "laced with ribbons of geranium," with sandalwood and vanilla, the firm says. Available in October, Natural Spa Perfume carries a suggested retail price of $34 for a 4.2 oz. bottle...



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