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Marketing in Brief: Skedaddle

This article was originally published in The Rose Sheet

Executive Summary

Skedaddle: LittlePoint extending children's insect repellent this spring with Skedaddle SPF 15 -- "the first [combination] sunscreen/repellent product designed specifically for children," the Cambridge, MA-based firm says. The same Liposphere drug delivery technology used in the original Skedaddle formula to reduce dermal absorption of the insect repellent DEET, is used in the SPF 15 product. The new product contains all natural sunscreen ingredients, the company says. A 4 oz. bottle of Skedaddle SPF 15 will retail for $6.99...



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