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Marketing in Brief: Private Portfolio

This article was originally published in The Rose Sheet

Executive Summary

Private Portfolio: Benckiser subsidiary reintroducing 85-year old Ambre Antique fragrance in limited edition. A total of 3,500 bottles of the scent, which will be available in late October in Neiman Marcus and Bergdorf Goodman, will be produced worldwide. Ambre Antique is the first in a series of six limited edition offerings Private Portfolio will be relaunching from the Les Parfums Classiques de Francois Coty collection. The updated version of Ambre Antique is a "modern re-creation" of the original formula with "crisp top notes" of citrus and berries, a heart of rose and ylang-ylang and a "classic Oriental base," Private Portfolio says. The "faithful rendition" of the original flacon is etched with profiles of four women in flowing Grecian gowns. A 3 oz. eau de parfum in the limited edition flacon is priced at $350. The fragrance is also available in a 1.7 oz. edp spray for $90 and a .25 oz. purse spray for $40...



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