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Coty Celebrate, Raw Vanilla, exclamation blush scents launching this summer.

This article was originally published in The Rose Sheet

Executive Summary

COTY "CELEBRATES" THIS SUMMER WITH THREE FRAGRANCE LAUNCHES in July and August. The mass fragrance marketer is launching Raw Vanilla, a male counterpart to the company's blockbuster Vanilla Fields scent, in July. Also in July, Coty is introducing exclamation blush, a lighter version of the exclamation women's fragrance. Celebrate, a "fresh citrusy floral" women's scent will debut in August. The newest additions to the company's extensive fragrance stable will be available in 28,000 mass market doors, the Coty said.



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