In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Chanel Allure ad budget up 40% in 1996 second half; treatment, cosmetic launches planned.

This article was originally published in The Rose Sheet

Executive Summary

CHANEL ALLURE ADVERTISING BUDGET INCREASING 40% FOR SECOND HALF 1996 with a national TV campaign planned for the company's latest fragrance entry. Prime time and cable spots will break Aug. 26, in conjunction with the U.S. Open Tennis Championship, and will run through the end of the year. The TV ads follow Allure's ongoing print campaign which broke in March books. The company noted that the ad budget increase for Allure, which launched in April, would not affect ad spend for Chanel's existing brands or any new product launches planned for the rest of 1996.



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts