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"Extra Care" hair products for older consumers is growing market in U.S., EU, Japan -- SCC.

This article was originally published in The Rose Sheet

Executive Summary

"EXTRA CARE" HAIR PRODUCTS FOR OLDER CONSUMERS IS A GROWING MARKET in the U.S., Europe and Japan as the aging population gets larger, International Specialty Products R&D Section Manager Colleen Rocafort said at the Society of Cosmetic Chemists' Annual Scientific Seminar held in Boston May 9-10. "There is a need for [hair care] products for an aging population," Rocafort explained. "Gray hair is courser, and not easily controlled and also becomes very fine."
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