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Marketing in Brief: Tiffany & Co.

This article was originally published in The Rose Sheet

Executive Summary

Tiffany & Co.: Augmenting Trueste fragrance line-up with Silkening Bath Collection including body lotion, body creme, powder, soap, and bath and shower gel in August. All of the auxilliary products are formulated with silk powder "to leave the skin luminous and silky," Tiffany said. Packaged in pearlescent bottles "that recall the luminous quality of the pearl," the line ranges in price from $25 for the bath soap and soap dish to $65 for the body creme. Tiffany said that distribution for the Trueste scent, currently available in 350 doors including Saks Fifth Avenue, Neiman Marcus and Lord & Taylor, will expand to 600 doors by year's end. The company also noted that a second Tiffany men's scent is in the planning stages. Tiffany for Men debuted in late 1989 ("The Rose Sheet" June 19, 1989, p. 7)..



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