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Marketing in Brief: Coty

This article was originally published in The Rose Sheet

Executive Summary

Coty: Chronologix Lipwriter Stayput lipstick "won't fade or budge," according to the Benckiser division. The "liner and lipstick in one" employs a "silicone technology" to set color and provide "velvety, matte, full coverage," Coty said. Eight shades, including Iced Toffee, Terra Red and Perfect Raisin, are sold exclusively at Walgreen's, while an additional eight tones, including Mocha Almond, Winewood and Chocolate Malt, are available in mass market doors. All shades are available now for $5.95 each...



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