Marketing in Brief: Minnetonka Brands
This article was originally published in The Rose Sheet
Executive Summary
Minnetonka Brands: Introducing Looney Tunes Head Toppers shampoo and bubble bath following a licensing agreement with Warner Bros. to distribute products under the Looney Tunes franchise earlier this year, the Eden Prairie, Minn.-based firm said. The children's shampoo and bubble bath packages are topped with Looney Tunes character heads; the bubble bath features Bugs Bunny, Tweety and Sylvester, while the shampoo displays Taz, Daffy and Wile E. Coyote, according to the company. Shipping June 30, the 11 oz. packages carry a suggested retail price of $3.99-$4.69. To heighten awareness of the franchise, the Looney Tunes characters will be featured with Michael Jordan in Space Jam, a film debuting in November...