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Maybelline's Rogue Vogue color introductions puts "fashion and style" back into image.

This article was originally published in The Rose Sheet

Executive Summary

MAYBELLINE LOOKING TO RE-EMPHASIZE COLOR COLLECTIONS WITH "ROGUE VOGUE," a combination of "classic deep, rich reds and browns with a resurgence of `retro' shimmers, metallics and soft perles," the Cosmair division said at a May 21 press luncheon in New York City. Launching in September, the Rogue Vogue collection comprises four "coordinated yet interchangeable color stories" in "fashion forward" shades -- Rogue Vogue, Gold Lights, Sugared Bronze and Softly Mauve, according to the firm.



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