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Men seeking alternative fragrance purchasing venues -- Fragrance Foundation.

This article was originally published in The Rose Sheet

Executive Summary

MEN SEEKING ALTERNATIVE FRAGRANCE PURCHASING VENUES, such as sport, record and hardware stores, according to the Fragrance Foundation's Fall/Winter '96/'97 Trends Report, presented at a May 23 meeting in New York City. According to the bi-annual report, "men want their own place to shop -- away from the hubbub of the women's fragrance bar." Other unique avenues of distribution through which men are likely to purchase fragrances include vending machines and via on-line web sites, the organization said.



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