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Revlon capitalizing on lighter, fruity fragrance trend with Cherish in September.

This article was originally published in The Rose Sheet

Executive Summary

REVLON CHERISH "SHEER FEMININE FLORAL" WOMEN'S SCENT BOWING IN SEPTEMBER in mass market doors nationwide. The company will preview the scent in early summer -- trial sizes of Cherish will begin shipping in June. The scent was created to "complement the resurgence of," according to Revlon.



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