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Macarena women's scent stepping into mass market doors for holidays.

This article was originally published in The Rose Sheet

Executive Summary

PERFUMERIA GAL U.S. MACARENA SCENT DEBUT WILL BE FOLLOWED WITH OTHER FRAGRANCE introductions, the Madrid-based company said. Perfumeria Gal is launching the Macarena women's scent in 300 mass market doors, including select Drug Emporium and Long's accounts, in time for the holiday season. Macarena will be distributed in the U.S. by Valencia, Calif.-based Classic Beauty Works.



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